The inventiveness of people continually amazes. The invention of the world wide web facilitated communication. As anyone with an Internet address will readily agree, the contents of communications can be both desired and detested. The web provided a means, people invented new uses.
Junk mail is detested, at least by most people we know. Now presumably junk mailers get some return otherwise they wouldn’t be funded. This means that they are successfully targeting a market. One market thrust that has really reared up recently is stock market trading. Related mail-outs proclaim a very undervalued stock who’s value will soon soar. Surprisingly recent mail-outs are really jumping on the energy band wagon. Stocks (real or otherwise) with energy sounding backgrounds are pushed. Presumably then there are investors who respond to these mail-outs and they must view energy as a hot commodity. Given that these junk mail-outs don’t stop, at least some people don’t detest them.
Ascertaining the worth of these communications or the intelligence of investors who respond to these mail-outs is not the issue here. Rather, the issue is that marketers believe that energy suppliers are in high demand hence related stocks are in equally high demand. But in our market economy the demand is only high when supply is less then desired. Certainly stock market trends come and go but when people really outstrip their energy supply no stock market will save them from the energy shortfall. Physics tells us that energy is finite and useable only once. The main issue is that energy supply in the future will be insufficient to demand. Yet people need energy to live and many with insufficient income will never be able to obtain enough energy. This fact is not amazing but is well worth communicating.